Press Release

Clean Design Named Agency of Record for Affordable Care’s Recruitment Brand

Clean Design, an award-winning branding + advertising agency, today announced it has been named agency of record for Affordable Care as the national dental support organization looks to expand and improve its dentist recruitment marketing. Affordable Care supports a network of more than 230 affiliated Affordable Dentures and Affordable Dentures & Implants practices in 39 states. Clean Design will provide branding, overall marketing strategy and creative services to support dentist recruitment efforts within Affordable Care.

An integral part of the Affordable Care offering is its practice ownership program, a 360-degree business support system that offers resources to help dentists open and maintain their own successful practices. The company provides support for nonclinical duties, including recruiting and human resources, advertising and marketing, real estate and equipment upgrades, and IT services.

“Affordable Care has revolutionized the tooth replacement industry with a unique, same-day business model ideally suited to both patients and dentists across the country,” said Clean Design CEO Natalie Perkins. “Our team looks forward to partnering with their recruitment team to help further solidify their market leadership position.”

“As we continue to grow our affiliated practice network, we need an agency that can help craft and shape our vision,” said Matt McCallum, Affordable Care senior director of recruiting. “With an impressive team and a reputation for innovative, spot-on strategy, Clean Design was the right fit to help guide us as we work to better understand the benefits our practice owners enjoy, so we can align dentist recruitment with our accelerated growth plans.”

Founded in 1975, Affordable Dentures & Implants affiliates have treated more than 6 million patients for dentures, dental implants, and other tooth replacement options. Headquartered in Raleigh, North Carolina, Affordable Care is owned by private equity firm Berkshire Partners LLC.